The value has risen year after year! HOdo ranked 80th in China's 500 Most Valuable Brands
Published in: 2019-07-31
Recently, the 16th "World Brand Conference" hosted by the World Brand Lab was held in Beijing. The 2019 China 500 Most Valuable Brands list was unveiled at the conference. Among them, the “HOdo” brand of HOdo Group has a brand value of 61.672 billion yuan, which has soared by more than 10 billion yuan from the previous year and ranks 80th. In this annual report based on financial data, brand strength and consumer behavior analysis, many brands have entered the world-class brand camp.
In the face of the new wave of industrial revolution, HOdo continues to use technology to add value to the brand value. In 2015, HOdo put forward the strategic goal of “Smart HOdo”. After that, it created the first cloud platform for textile and apparel – “HOdo – Textile and Apparel Industry Internet Platform” and built a GS tire smart factory. At the same time, it does not forget to adhere to the national culture. Zhou Haijiang, chairman and CEO of HOdo Group, believes that half of the brand is culture and half is technology. As early as 2001, HOdo Group took the responsibility of reviving the excellent traditional culture, and held the banner of protecting the national culture. It successfully planned the first "HOdo Qixi Festival", calling on the Chinese to live their own "Valentine's Day". .