"HOdo" was selected as the CCTV the Growing of the Great Brand -"70 Brands for the 70th Anniversary of the Founding of New China"
Published in: 2019-10-17
On October 15, 2019, the "70 Brands for the 70th Anniversary of the Founding of New China Summit" co-sponsored by the CCTV the Growing of the Great Brand and China Advertising Association was grandly held in Beijing. At the summit, "HOdo" won the title of "70 Brands for the 70th Anniversary of the Founding of New China".
The core of the brand is culture. The culture of HOdo is love, and it is a symbol of affection, friendship and love. In order to continue to infuse the brand with cultural content, in 2001 HOdo Group launched the "Brand Festival" cultural concept and spent huge sums of money each year to create the "HOdo Qixi Festival". Through the past 19 years, HOdo Group has been advocating "HOdo Qixi Festival, Chinese Valentine's Day", further highlighting the attributes of HOdo cultural brand and enhancing the brand's popularity at home and abroad.
With the rise of new economic forces, an era of brand-centric development and high-quality development of products and services has arrived. It is not only the goal of the enterprise, but also the task entrusted by the new era to shape world-class great country brands. HOdo Group will be committed to building "100 billion HOdo, smart HOdo, beautiful HOdo, happy HOdo", while striving to achieve the vision of "building China's first cultural brand and creating a multinational centennial enterprise".